Management Promotion

This blog is maintained for GUST students enrolled in MRKT 340 with Dr. John P. Hayes. Check the blog for updates, information, assignments, tips for success, and more.

Wednesday, January 25, 2012

Read This: Advertising Effectiveness

Click here and read this Decision Analyst article about Advertising Effectiveness.

Posted by Professor Hayes at 5:40 PM

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About Me

Professor Hayes: I began teaching in 1973 at Kent State University in Ohio; in 1976 I was appointed Head of the Magazine Writing Sequence at Temple University in Philadelphia, PA. In the mid-1980s, I left academia and built an international marketing and public relations firm. My areas of expertise include non-fiction writing, marketing, management development, customer service, training, and strategic planning. I have developed numerous seminars including How To Capture & Keep Customers and the Strategic Planning Workshop. I’ve been a featured speaker and trainer at franchise events since 1979. I served on corporate boards including the then publicly-traded Dwyer Group (1991-2003), one of the world’s largest service franchisors, and HomeVestors of America, a major real estate franchisor. In 2004, I was appointed President & COO of HomeVestors; from 2005 until 2009 I served as HomeVestors’ President/CEO and Chairman of the Board, and was instrumental in selling the business in mid-2008. In 2010, I joined Gulf University for Science & Technology with a dual appointment in the College of Business and the Department of Mass Communications.

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