Thursday, March 22, 2012

Seeking Sponsors for Best of Kuwait

Some of you have asked if you can seek a sponsor that would help defray the costs of promoting Best of Kuwait. The answer is yes, but we need to carefully coordinate those efforts. Sponsorships will need to be approved in advance.

First, I want to reiterate that you are not expected to actually implement your marketing plan for Best of Kuwait. Your grade is based on the quality of your plan as described in the assignment on the blog.

However, I am hopefully that you will implement parts of your plan to help us generate a huge audience (200+ people) on 22 May at GUST. You can implement the parts of your plan that do not require payment of money.

Sponsorships

If you can arrange free promotion or marketing of the event in exchange for sponsorship, please discuss the opportunity with me. For example, if Al Watan Daily said it would provide six free ads in the newspaper in exchange for sponsorship, I would say yes. Sponsors may provide us with a PowerPoint slide and we will show the slide once or twice during the event. Also, as emcee of the event, I will do a brief "commercial" to promote the sponsor. We must limit the number of sponsors, and the value the sponsor provides must be substantial, otherwise we will not accept a sponsorship.  

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