Your Midterm Assessment: Promote Best of Kuwait

GUST MBA students who are enrolled in Managerial Communications will present the Best of Kuwait on Tuesday 22 May from 6 to 9 p.m. in the GUST Conference Center. You’ve been assigned the task of developing a promotional plan for Best of Kuwait. Your goal is to fill the auditorium: 200+ people!

Follow these requirements:

1.     There’s no budget, so all promotions must be without costs.

2.     Your promotion campaign must use, when possible, the Best of Kuwait logo (above).

3.     Your promotion campaign must use one digital medium, such as Twitter, Facebook, Pininterest, Linkedin, email, etc. If you select Twitter, you must include at least three tweets specifically for Best of Kuwait; if you use Facebook, design a Best of Kuwait Facebook page; if you use email, write an email message to promote Best of Kuwait; if you use Pininterest, create one item . . . ask for clarifications about other media of your choice.

4.     Your promotion campaign must include one of these:

a.     Print advertisement. Size of the ad: ¼ of a newspaper page. The ad must be useful in both newspapers and magazines. Must include headline, body message/text, at least 2 visuals, and the ad must be trackable. Explain in your report how you would get this ad into newspapers/magazines free of cost, or . . .

b.     Flyer. One page. Must include headline, subheads, promotional message, 2 visuals, and must be trackable. Explain where you would distribute the flyer and how.

5.     Promotion Ideas. At least five ways to promote Best of Kuwait at no cost. 

6.     Promotion Calendar. Create a calendar and show (dates) when you would implement the campaign; explain how if necessary.

7.     You will work in a team of 2 and you may select your partner. Do so immediately and report names/ID numbers to me via email.

8.     Deadline for your written report is noon (in Kuwait) on Saturday 14 April. Name your Word document: MA_FirstNameofOnePartner.doc or docx. Include in that document all required elements.

9.     Be prepared to present in class on Monday 16 April using a PowerPoint document. You will be called randomly; be prepared to present when called. The audience will expect to see your ads or promotions. You will have 8 to 10 minutes. Only one partner needs to present, but both partners can participate in the presentation (one, for example, can advance the slides). This is a midterm requirement and you must be present in class. You will also learn from seeing the other presentations. 

10. Here’s how you will be evaluated:

a.     Creativity. How good are your ideas (MBAs will help me judge).

b.     Professionalism. Quality of your visuals and content.

c.      Implementation. Can your ideas be implemented at no cost?

d.     Credibility. How convincing was your presentation?

Your Midterm Assessment accounts for 30% of your grade – treat it very seriously, please.

Questions? Ask me!